Have you ever driven up to a restaurant and been disappointed by your first impression? Perhaps the windows looked dark and gloomy, the façade was worn and unattractive or for some other reason it just didn’t look like a tempting place to eat. It could still be a fantastic restaurant - a real gem. But, your first impression has soured your anticipation. If you still walk through the front door, it will likely be with much lower expectations. This scenario... [read more]